Here's a thought. Maybe the NHL should seriously market themselves right now. There will be people who really miss late night television who may just enjoy watching Sid the Kid.
Maybe the NBA could work on cleaning up its bad boy image by emphasizing the positive. And they could seriously work on their image as well by putting up new advertisements to air in January.
At least Fox has the Superbowl.
Simply put, if the NBA, NHL and other 'less than famous' sports really need a positive spin. And with the writers' strike, they could possibly work towards doing something positive during this time frame.
Or maybe this is pie in the sky....
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